A well-executed event can play a powerful role in creating a ‘total experience’ for your target audience and deepen the relationship they have with your organisation. Current industry thinking suggests the most important marketing metric will soon change from ‘share of wallet’ to ‘share of experience’. The age of ‘first, let me take a selfie’ is upon us!

Event concept design and implementation is a passion of The Communication Dept., and we do it well. In fact, we’re the people behind the idea and implementation of the Hume Bank City2City RunWalk. And we love it!

Events offer value in either a commercial or not-for-profit context. The Communications Dept. offers the full spectrum of event support, including:

  • Community events
  • Fundraising events
  • Industry events/trade shows
  • Publicity events
  • Corporate events
  • Launches
  • Employee events

Here’s a few ways we can help to ensure your event is amazing …


The Event Planner

– Project manage your event from start to finish.

Coordinating an event can be a big undertaking, distracting you or your employees from your ‘day job’.

We can help by taking charge of all aspects of the event management for you – brand development, sponsor/grant acquisition, marketing, insurances, project planning, coordinating speakers, agenda and ensuring everything runs smoothly at the event.

Event Planner on Call

– Share the load

Sometimes all you need is an extra set of hands to coordinate a specific portfolio within the overall event implementation. We can manage very specific aspects of the event coordination, such as sponsorship recruitment, exhibit coordination, speaker coordination or marketing.   Just let us know where you need help most.

Event Marketing

– Spread the word

Event success or failure is often related to how well marketed the event is. Creating a brand identity, a promise of the experience and promoting the details of the event to your target audience are all crucial elements of a successful event.

This is our expertise … we can help.

Your Event Mentor

– A guiding hand

We’ve managed many large, small, corporate and community events in our time. We’ve learnt all the lessons, so you don’t have to learn them the hard way. We can work with your in-house staff to guide, monitor and be a checkpoint for event project management.