5Ps of Marketing

MARKETING STRATEGY: The ‘other’ 5Ps of marketing.

If your business or organisation is struggling to achieve good (any) ROI on your marketing spend, or is challenged by the task of building a strong, positive and enduring brand profile with your community or stakeholders, you may be unconsciously omitting a very fundamental and important component to your approach.

Many readers will be familiar […]

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The Communications Dept. is open for business!

I am super excited to announce that The Communications Dept. is open for business!

After more than 20 years working in the industry working as a ‘marketing manager’ or ‘communications manager’ for individual organisations, I have now established my own marketing, communications and brand management consultancy.  I look forward to assisting many organisations achieve their marketing, […]